1. Overview

Segerson Builders ('we,' 'us,' or 'our') operates the website segerson.com. This Privacy Policy explains what information is collected when you visit our site, how it is used, and what it is not used for.

We do not sell, rent, or share your personal information with third parties for marketing purposes. We do not run advertising campaigns, use customer relationship management (CRM) software, or deploy any tracking tools beyond the analytics service described below.

2. Information We Collect

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors use our site. GA4 collects anonymized, aggregated data through cookies and similar technologies. This includes:

  • Pages visited and time spent on each page

  • General geographic location (country and city level, not your precise address)

  • Device type, browser, and operating system

  • How you arrived at the site (direct visit, search engine, referral link)

  • Scroll depth on individual pages

  • Clicks on links that lead away from our site

  • Search terms entered in the site search function, if used

Google Analytics does not collect your name, email address, phone number, or any other information that directly identifies you. IP addresses are anonymized by default in GA4.

3. What We Do Not Collect

We want to be clear about what this site does not do:

  • We do not collect personal information through forms, contact submissions, or any other means on this site.

  • We do not use advertising platforms such as Google Ads, Meta Ads, or any retargeting tools.

  • We do not use customer relationship management (CRM) software connected to this site.

  • We do not use session recording, heatmap, or behavioral tracking tools.

  • We do not collect payment information of any kind.

4. Cookies

Google Analytics sets first-party cookies on your browser to distinguish visitors and sessions. These cookies are used solely for analytics purposes. They do not contain personally identifiable information.

You can control or delete cookies through your browser settings at any time. Disabling cookies may affect how some features of the site function, but will not prevent you from using the site.

5. How We Use the Information

The analytics data we collect is used exclusively to understand how visitors interact with our website, identify which pages and content are most useful, and improve the overall experience on segerson.com. It is not used to identify, contact, or market to individual users.

6. Data Retention and Third Parties

Analytics data is retained in Google Analytics according to Google's standard data retention settings (default: 14 months). Google may process analytics data on servers outside of your country of residence. For more information on how Google handles data, see Google's Privacy Policy at https://policies.google.com/privacy.

Beyond Google Analytics, we do not share any data collected through this site with third parties.

7. Children's Privacy

This site is not directed at children under the age of 13. We do not knowingly collect any information from children. If you believe a child has provided information through our site, please contact us and we will take steps to remove it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. We encourage you to review this page periodically.

9. Contact

If you have questions about this Privacy Policy or how we handle data on segerson.com, you can reach us at:

 

Segerson Builders

25 Walls Dr., Fairfield, CT 06824

hello@segerson.com

203-254-1971